Dentists are social media powerhouses and take a huge role in shaping public perception of dental care.
Dentists are constantly on the go. They have to attend meetings, be available for patient appointments and greet new patients all while maintaining a positive reputation with their community. With so much going on, it’s no wonder that many dentists struggle to keep up-to-date with social media trends. This can lead to disengaged followers or unimpressed customers, which can have a dangerous impact on their business.
It’s important for them to use social media correctly, so that they can reach and engage with their target audience. They should keep their posts short, sweet, and engaging.
When posting on social media, dentists should be sure not to make it look like they’re selling anything. Instead, they should focus on sharing valuable content that the community will find useful.